Deputy Managing Director 

Natcha is a branding and marketing professional with extensive experience in strategic brand development, corporate communications, and creative business management. Her career spans real estate, multinational consumer goods, architecture, interior design, and integrated brand consulting.

She graduated from Oxford Brookes University, United Kingdom, in 2010, with a Bachelor of Arts in Business and Marketing Management.

Coming from a family with a background in real estate, Natcha began her professional career at Major Development Public Company Limited, one of Thailand's established premium residential property developers. There, she developed her expertise in brand positioning, marketing communications, and visual identity, discovering a strong professional interest in the relationship between brands, design, and consumer experience.

She subsequently joined Henkel, a global consumer goods and industrial products company, where she spent two years managing marketing activities for a hair care brand. Her experience in the fast-moving consumer goods (FMCG) sector further strengthened her understanding of consumer behavior, brand management, and competitive market positioning.

In 2013, Natcha joined JARKEN Group, a multidisciplinary organization specializing in architecture, interior design, and construction services. Recognizing her capabilities in branding and strategic communications, the group's leadership entrusted her with establishing a dedicated branding company, TigerLily Co., Ltd., where she assumed the position of Brand Manager.

In this role, she led brand development and communication initiatives for both established and emerging organizations, including JARKEN, Pye Design, Mr. Curtain, and Chiangrai United. Her portfolio also extended to projects undertaken in collaboration with the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand.

Through these engagements, she developed a multidisciplinary approach to branding—integrating strategic marketing, storytelling, content development, and visual communication to create distinctive brand identities and meaningful connections between businesses and their audiences.

Establishing Alternative Universe

In 2017, Natcha joined Patavee Viranuvat in establishing the vision for Alternative Universe Co., Ltd., a multidisciplinary enterprise dedicated to connecting creative thinking, business development, design, and community well-being.

Together, they envisioned an organization that would move beyond conventional industry boundaries, bringing together complementary disciplines to create meaningful environments, experiences, and opportunities for people and communities, both in Thailand and internationally.

Natcha's approach to business is grounded in the belief that successful projects are built through genuine collaboration—bringing together the perspectives of clients, creative professionals, business partners, and the communities they serve.

She places particular importance on understanding each client's aspirations and translating them into thoughtful strategies and experiences that create both commercial value and lasting human connections.

For Natcha, meaningful design and business development begin with people. Through collaboration, creativity, and a shared sense of purpose, she believes that ordinary ideas can evolve into extraordinary experiences.