World Car Care
Initiated and Managed by Alternative Universe Co., Ltd.
Invested by World Terminal Co., Ltd.
“To be the most trusted, complete, and affordable car care destination
— where quality meets conscience.”
Alternative Universe Co., Ltd. serves as the creative developer and management partner behind World Car Care (WCC). With a deep commitment to innovation and sustainable business design, Alternative Universe is responsible for the research, concept development, strategic planning, and overall brand direction of World Car Care.
From the very beginning, our team has worked to craft a business model that blends technology, social impact, and environmental responsibility. Through comprehensive market studies and master planning, we designed a system that redefines the car care industry — transforming it from a simple service into a movement that creates value for customers, communities, and the planet.
At Alternative Universe, we believe that true innovation starts with purpose. That’s why we aim not only to build successful businesses but also to inspire positive change. World Car Care is a reflection of that vision — a brand that delivers quality and convenience while driving sustainability and opportunity forward.
World Car Care is more than just a car wash — it’s a movement to redefine the car care industry with integrity, sustainability, and heartfelt service inspired by Japan’s Omotenashi philosophy.
World Car Care was established with the vision of Mr. Patavee Viranuvat, CEO and Co-founder of Alternative Universe Co., Ltd., and Executive Manager of World Terminal Co., Ltd., who foresaw an opportunity to transform the traditional car care business into something more meaningful — a business that not only serves customers but also gives back to society.
World Car Care aims to grow and continuously develop not only in technology and AI, but also to create career opportunities in line with the expansion of the electric vehicle market in Southeast Asia.
World Car Care strives to be the best car care service, offering the most reasonable prices and comprehensive solutions all in one place. It is the first business to embrace Omotenashi — the Japanese philosophy of selfless hospitality, which focuses on anticipating and fulfilling guests’ needs with meticulous and heartfelt attention.
At World Car Care, 5% of our profits are dedicated to supporting underprivileged children, opening the doors of education for a brighter future. With World Car Care, you’re not just getting premium service — you’re helping drive meaningful social impact.
World Car Care also takes environmental responsibility seriously. Through our Sustainable Car Care System, we carefully separate and manage waste to minimize environmental impact. Every wash is designed to conserve water, reduce waste, and promote a cleaner community.